Question 3: Discuss how you will present your work.

The first thing I will do is upload my music video on to the social websites Facebook and YouTube so that I can observe the views so that i can gain an idea of who my target audience is. I will be able to do so by monitoring the comments of the viewers. After uploading the music video I will construct and circulate two types of questionnaires:

• An open question and answers. This questionnaire will be given to a selected audience who are aware of the music genre ‘Funky House’ as they would be able to give a good critical analysis on editing, composition and comparison of other funk house videos.

• A multiple choice questionnaire will be circulated through a variety of people so that the feedback for my music video is not bias.

My music video will be exposed to a wide audience so I will take that opportunity to hand out my questionnaires and ask further questions. I will present my results on Microsoft Office PowerPoint. The reason in which I have chosen this strategy is because the software consists of charts and tables which will be effective in demonstrating the audience’s views on the video on a clear visual.

Open Questionnaire

1. What did you like/dislike about Tribal Man Skank?
2. What would you suggest needs editing in order to improve it?
3. Compared to the other Funky House music videos that you have watched, do you think Tribal Man Skank meets the standards of others? State the Funky House video that you are comparing.
4. Who (age, gender, occupation, interests etc) do you think would most likely enjoy this music video and why?
5. What message do you think Tribal Man Skank is projecting to you (the audience)? Is it positive/negative? State why.

Further Questions
1. Age
2. Sex
3. Occupation
4. Ethnicity
5. Education
6. Interests

Multiple Choice Questionnaires

1. Why do you watch music videos?

□ To get a better feel of the lyrics of a song □ To Calm down □ To be entertained □ To get in the know

2. Do you like the editing in music videos; using shaky camera work, with quick zooms in and out, at the performance parts if the video?
□ Yes □ No

3. Do you think editing enhances the music video?
□ Yes □ No

4. What is you gender?
□ Male □ Female

Age

□ 12-15 □ 16-18 □ 20-25 □26-30 □31+

5. What is your favourite music video?

6. Do you think the pace of the filming is suitable for the music video?
□ Yes □ No

7. What source of media do you use to watch music videos?
□ Television □ Internet □ MP4 □ Other

8. What genre of music do you enjoy?
□ Metal □ Pop □R&B □ Hip Hop □ Indie
□ Techno □ Soca □Bashment □Funky House □ Slow jams

Audience Feedback

Open Questionnaire Response

1. What did you like/dislike about Tribal Man Skank?
I liked the theme of stereotypes of school children and teachers. I enjoyed the storyline.

2. What would you suggest needs editing in order to improve it?
The cheorography needs to be in time with the music.

3. Compared to the other Funky House music videos that you have watched, do you think Tribal Man Skank meets the standards of others? State the Funky House video that you are comparing.
No, because it needs more scenes.

4. Who (age, gender, occupation, interests etc) do you think would most likely enjoy this music video and why?
Young, black, students that like Funky House.

5. What message do you think Tribal Man Skank is projecting to you (the audience)? Is it positive/negative? State why.
Don't listen to the teacher jus SKANK!!! (dance)

Further Questions
1. Age- 17
2. Sex- Female
3. Occupation- Student
4. Ethnicity- Black/African
5. Education-College
6. Interests- Dance and sing

The audience feedback which I received has provided me with an insight on how to make improvements in order to enhance my media products. Amazingly for my media products, they were all flawless except for my music video.

From the questionnaires which I handed out, I found that my target group and general audience find a fault in my editing. They said that the towards the end of my music video, the pace of the video was not in sync with the sound track. I received the same feedback from Facebook.

When creating my music video I found it difficult to sync the action of the film to the sound because if I had chosen to cut the film in Premiere Pro there would be no footage for the audience to see. To make my music video more appealing to my target audience I will re -shoot the dancing scene so that I will have more footage to cut effeciently

Question 1: In what ways does your media product use, develop or challenge forms and conventions of real media products?

My A2 Media product is a music video. A music video is a motion picture produced to accompany a song, frequently for promotional purposes. Modern music videos are primarily made and used as a marketing device intended to promote the sale of music recordings. I think originality “thinking outside the box” makes a good music video. In terms of promotional purposes, the video must firstly capture and engage the audience then convey their message be it direct or indirect. The audience is the most important aspect of a music video as it is being direct to them. This can be achieved by adopting and challenging forms and conventions of real music videos.

The Title
The title of my music video is Tribal Man Skank. The title’s font is Impact, coloured in red and outlined in white on a black background. I used the Stretch in and Cross Zoom transitions of Adobe Premier Pro to display the title forty eight seconds in to music video, just before the dancing begins. I didn't place the title of my music video at the beginning because I want the audience to feel as if they're in DETENTION with the students.

Music Video Title 'Tribal Man Skank'

Setting and Location
The setting and location of my music video is within a school compound: classroom, locker hall and playground. I’ve chosen to shoot my music video in this location to defy the typical raving scene that ‘Tribal Man Skank’ is usually played in. I could have created the typical raving scene at a club or house party, with disco lights. However I want to bring to fun side of school to life, to show my audience that school isn’t only for learning but socialising and exploring talents. Films such as ‘High School Musical’ and ‘St. Trinian’s’ are both filmed in a school compound as it suitable for the story line. Also in the music video ‘Lip Gloss’ is filmed in a hall way and lunch hall of a school.

Costumes and Props
Within the first frame of the first scene the main characters are in a class room amongst: a book, folder, tables, chairs and wall notes. The uses of these props create an educational environment and setting. However the costumes (uniform) which should comprise of a white shirt, tie, kilt, black socks and shoes are purposely altered and incomplete. A red hat, hooded jumper and stripy socks are added to challenge the entire cliche. Two of the characters also have in full view a mobile phone and headset which are prohibited in classrooms. Similarly in the film ‘St. Trinian’s the character’s uniforms are all altered to project their individual personalities by wearing short skirts, make up, high lights and just the school tie to demonstrate that they belong to the same school.


Tribal Man Skank Dancers

St. Trinian's Girls

Camera Work and Editing
Camera work and Editing is very important and effective in every film/music video. I’ve used a combination of medium shots, close-up shots, shot-reverse-shots and panning shots to create tension in the opening of my music video. An example of how I created is created is captured in the fifth frame in which the teacher is pointing to her students.

As I’ve executed a non-narrative approach in the second part of my music video with the choreography, I had to cut the footage and arrange it in a suitable order so that that the soundtrack is in sync with the dancing and acting. I did this to emphasize the lyrics because the dancer's don't sing.

Close-up (shot-revers-shot) Tribal Man Skank

Storyboarding/Preparation
In creating a motion picture with any degree of fidelity to a script, a storyboard provides a visual layout of events as they are to be seen through the camera lens. When I had been granted permission to use Tribal Magz’s track ‘Tribal Man Skank’ I brainstormed thousands of ideas and chose a story line which defies the typical raving scene and that demonstrates the fun side of school. Film directors Joel and Ethan Coen use and create storyboards widely before filming and as a result their films are very successful. They have received numerous awards and nominations.

The Genre
My music video hasn't got a fixed genre. However it's a combination of genres. It's a musical even though the characters aren't singing but their energetic dance moves speak for the lyrics of my media product. The sound track is used to advance the development of the characters and so is the choreography. The dance moves in my music video are very precise and exclusive to 'Tribal Man Skank' as they illustrate the lyrics. Similarly to Beyonce's music video 'Single Ladies' the dance moves represent some of the lyrics of the sound track.

Still from 'Tribal Man Skank' Still from

Still of 'Single Ladies' Beyonce

Introduction of Character

Three of the main characters, which are students after the still title ‘DETENTION’; the font is black, All Caps and on a white background which peels off the screen. This was done to create a clear sense of the setting (school/classroom) so that the audience will have an idea of what to expect. This is a good way to introduce the character because I want the music video to be about school. Similarly in the music video ‘Lip Gloss’ the main character who is also a student is introduced after the name of the rapper ‘Lil Mama’ and the title of the video crawls on to screen, the main character’s mum then hands her a charmed bracelet containing lip gloss. This is an apparent link to the title of the film. I adopted the use of the hall way from 'Lip Gloss' because I think it really creates a strong sense of setting as I used lockers and posters as props.

Introduction of 'Lip Gloss' Introduction of 'Tribal Man Skank'

Still of Lil Mama using lip gloss