Word Gets Around on the Underground
'Tribal Man Skank' and the majority of all other UK Funky House products are Underground music. So in order for artists to produce and circulate their music to their target audience the must advertise effectively. Advertising is the best way for UK Funky to become popular as it isn't mainstream at the moment.
Youtube
When 'Tribal Man Skank' was created Tribal Magz uploaded a tutorial video onto Youtube so that Funky House lovers would be up to date with the new tune and (dance) skank. This tutorial not only gives instructions for the new skank but also creates a bond between Tribal Magz and his fans because of the indoor settings and his friendly approach. After uploading the video he copies and pastes the video link to his fan page and other musicians to 'spread the word'.
'Tribal Man Skank' and the majority of all other UK Funky House products are Underground music. So in order for artists to produce and circulate their music to their target audience the must advertise effectively. Advertising is the best way for UK Funky to become popular as it isn't mainstream at the moment.
Youtube
When 'Tribal Man Skank' was created Tribal Magz uploaded a tutorial video onto Youtube so that Funky House lovers would be up to date with the new tune and (dance) skank. This tutorial not only gives instructions for the new skank but also creates a bond between Tribal Magz and his fans because of the indoor settings and his friendly approach. After uploading the video he copies and pastes the video link to his fan page and other musicians to 'spread the word'.
Tribal Man Skank Tutorial by Tribal Magz
(click here) to view video.
Facebook is the networking site where most Funky House lovers dwell to find out about raves, gigs, comedy shows and frequent updates on the underground life of UK Funky House. Artists put links on their Facebook pages, fan pages and other musicians pages to make their track popular, before they place a price on their track. It is done in this order because a vast majority of the target audience don't want to pay to listen to Funky House tracks. However doesn't hinder the success of artists because they are paid to perform at raves, gigs and comedy shows. Promoters then organise and set up invitations on Facebook, with full information on the location, transport, artists, DJs and the name of the raves.
Facebook Adaptation
I adopted Tribal Magz technique of advertising 'Tribal Man Skank' on Youtube by uploading my music video on to Facebook. I selected a still which I thought would be appealing to my audience and created a note explaining the reason why I uploaded my video and I also asked for positive feedback. I tagged eleven people who I thought fitted my target audience, so that the video would circulate around that network. Out of the eleven people who I tagged into the video nine had selected the 'Like' feature. This tells me that the majority of my selected target audience find my music video appealing. It's meets the standards of a UK FUNKY HOUSE genre.
Music video notes and feedback
Tribal Magz' Facebook fan page
An example of a Funky House event- Ice Skating
Flyers
After raves, gigs and comedy shows promoters hand out flyers to inform the Funk House lovers of the upcoming events. These flyers are very colourful and attractive, with pictures of UK Funky House artists, pretty women and DJs. To get maximum attendance to these events, flyer sometimes entitle the a discount on admittance or even a free give away of from t-shirts, champagne, CD's and many more.
Some Funky House events, click the names to see the flyers.
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